Episode 11

#11-John Mashni-Law, Kids, and Viral Content

Published on: 18th March, 2026

In this episode of The Firm Report, Zach Hoffman talks with John Mashni,attorney, entrepreneur, investor, and best-selling author, about law firm marketing, content creation, personal branding, intellectual property, and the creator economy.

They discuss how today’s businesses can think like media companies, why consistent content matters, how influencers build powerful brands, and how lawyers and entrepreneurs can use storytelling to grow their audience and protect what they create.

This episode is a must-listen for anyone interested in legal marketing, law firm growth, branding, social media strategy, entrepreneurship, and IP law.

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About the Podcast

The Firm Report with Zach Hoffman

Master Law Firm Marketing 🚀 The Firm Report with Zach Hoffman is your go-to podcast for mastering the business side of law. Each episode delivers powerful insights, actionable strategies, and proven marketing techniques designed to help law firms grow, attract clients, and dominate their niche. From building a strong digital presence to leveraging social media, content marketing, and community partnerships, Zach brings expert advice and real-world examples tailored specifically for legal professionals. Alongside special guests and case studies, the show explores how law firms of every size can strengthen their brand, boost visibility, and achieve sustainable growth. Whether you’re an attorney just starting your practice or a seasoned firm looking to scale, this podcast equips you with the tools, mindset, and strategies needed to stay competitive in today’s digital-first world.

About your host

Zach Hoffman

Zach‘s love for fast-paced culture and growing business markets has kept him a South Floridian – often traveling to NYC to service business relationships. Zach has always been an entrepreneur at heart; while in college, before starting Exults, he worked as an Independent Internet Marketing Consultant for local businesses and started a lead generation website focused on affiliate offer marketing. Zach utilizes his finance and economics background to efficiently navigate the auction markets of Search Engines. When he is not found working on accounts and motivating his employees, you may find him road biking, watching professional sports, attending Florida Marlins games, and participating in fantasy football leagues.